{"title":"Edmonds Collection","description":"","products":[{"product_id":"edmonds-cooking-book","title":"Edmonds Cooking","description":"\u003cp\u003e\u003cem\u003eRevised Edition\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e69th Edition, 2016\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003eContaining a collection of approximately 400 everyday recipes and cooking hints \u003cbr\u003e\u003cbr\u003eThe Edmonds Cookery Book has been a constant, reliable companion in Kiwi kitchens for over 100 years. We've grown up with it, learned to cook with it and fed our families from it. We've taken it flatting, packed it for our OEs, moved into new homes with it, made notes in it and spilled things all over its pages. What we haven't done is outgrow it.\u003cbr\u003e\u003cbr\u003eEvery Edmonds recipe is special because each is a classic in its own way, perfected over time and passed on for another generation to enjoy all over again. The edition you're looking at right now includes more of the favourite recipes you've come to know and love. We've tested, tasted and tried them all again to make sure they are at their best. We've also done a little housekeeping, like adding descriptions and rewriting instructions, so they're easier to follow. We've brought back some gems that got lost along the way and replaced a few recipes that haven't kept pace with modern tastes. \u003cbr\u003e\u003cbr\u003e\u003cem\u003eIf any of your favourite recipes haven't made the book then don't panic. All the original Cookery Book recipes are available on the Edmonds website.\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eedmondscooking.co.nz\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eWe're pleased to be able to share this new edition with you, and hope you have many joyful years of cooking together\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe Edmond Story\u003c\/strong\u003e\u003cbr\u003eAnd the man behind the collection of recipes that is still the biggest selling New Zealand book ever published? Thomas Edmonds, a Christchurch grocery store owner, began making his own baking powder out the back of his store in 1879. When questioned over the superiority of his product he responded.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\"It is sure to rise, Madam\"\u003cbr\u003e\u003c\/em\u003e\u003cbr\u003eAnd so the famous Edmonds promise was born. His confidence was well founded. Thomas 'Sure To Rise' baking powder was immediately popular, selling one million tins by 1912. Today the Edmonds range has grown to include yeast, flour, cake mixes, pastry, mayonnaise's and salad dressings.  The first edition of the Edmonds Cookery Book was introduced in 1908, as a thank you for the support his business has received from Kiwi households, a lovely gesture that has become a kiwi classic. 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While running a modest grocery store in Christchurch, he expanded into making baking powder. As his most famous product took off, he built new premises, the last of them the Art Deco Factory with its nationally admired gardens. Thomas embraced new advertising and marketing techniques and ensured progressive working conditions for his loyal staff. A generous benefactor, he gave his city some of its landmark buildings.\u003cbr\u003e\u003cbr\u003eThis is the story of a man from humble beginnings who, thanks to hard work, creativity and persistence, and with considerable support from his wife, created an iconic business. 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